USPS Announces 4.8% Postage Rate Increase: What It Means for Your Direct Mail Campaigns
Steven Kilcran Steven Kilcran

USPS Announces 4.8% Postage Rate Increase: What It Means for Your Direct Mail Campaigns

The U.S. Postal Service has confirmed a 4.8% average rate increase across market-dominant mailing products, effective July 12, 2026. If your business relies on direct mail to reach customers, this change is worth planning for now rather than after it hits your invoice.

At Premier Direct Marketing, we’ve been through rate increases before — and we know that a little preparation goes a long way toward protecting your budget and your results. Here’s what’s changing, and how we’re already working to help our clients stay ahead of it.

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